When website companies build a new website, certain aspects are often overlooked. These can include:

1. User Experience (UX): Sometimes, the focus is heavily placed on aesthetics and design, neglecting the importance of a seamless user experience. Websites should be intuitive, easy to navigate, and optimized for different devices. User-friendly features like clear call-to-actions, logical site structure, and fast load times are crucial for retaining visitors and achieving conversions.
2. SEO Considerations: Building a visually appealing website is important, but it should also be search engine friendly. Often, website companies overlook implementing essential SEO elements such as optimized meta tags, proper heading structure, clean URLs, and XML sitemaps. Neglecting these elements can hinder search engine rankings and organic traffic.
3. Mobile Responsiveness: In today's mobile-centric world, overlooking mobile responsiveness can be detrimental. With a significant portion of website traffic originating from mobile devices, it is essential to ensure that the website is fully optimized and provides an excellent user experience on smartphones and tablets.
4. Accessibility: Web accessibility is often disregarded, which can exclude individuals with disabilities from accessing and interacting with the website. Companies should consider implementing accessibility features like alt tags for images, proper color contrast, keyboard navigation, and screen reader compatibility to ensure inclusivity.
5. Content Strategy: Building a website is not just about design; it should also focus on content strategy. Often, website companies overlook the importance of content planning, organization, and consistency. A well-thought-out content strategy ensures that the website delivers valuable information, engages visitors, and aligns with the brand's messaging.
6. Analytics and Tracking: Many website companies fail to implement proper analytics and tracking tools from the start. These tools provide valuable insights into user behavior, traffic sources, and conversion rates, enabling data-driven decision-making and ongoing optimization.
7. Security Measures: Website security is often overlooked, leaving websites vulnerable to cyber threats. Implementing SSL certificates, regular backups, strong user authentication, and proactive security measures are essential for safeguarding the website and protecting user data.
8. Ongoing Maintenance and Updates: Building a website is not a one-time task. Regular maintenance, updates, and security patches are often overlooked. Neglecting website maintenance can lead to performance issues, security vulnerabilities, and an outdated user experience.

To avoid overlooking these aspects, it's important for website companies to follow a comprehensive checklist, engage in thorough planning and communication with clients, and prioritize the holistic aspects of website development beyond just design and aesthetics.